INSTRUCTORS
  • Dr. Pascale Chemaly
    Dr. Pascale Chemaly

    -Certified trainer and consultant in the field of marketing, public relations and media.
    -She holds a PhD in Visual Dramatic Arts (television).
    -She holds a master's degree in multimedia cinema and television, and a master's degree in marketing.
    -An academic professor experienced in working with students from diverse academic, social, economic and cultural backgrounds.
    -Teaching in different universities in Lebanon, in various fields of marketing.
    -Public Relations, Communication Arts and Media.
    -TV hostess, presenting a morning program on Otv.
    Founder and President of the Association for Research, Education and Culture.
    -Media and Public Relations Adviser.

related to this course
Certification icon Attendance certificate
Language الْعَرَبيّة
Time 2 hours 1 minute

لمحة عامة:

إن التسويق الرقمي هو ترويج المنتجات والعلامات التجارية عبر إحدى أشكال وسائل التواصل الإلكترونية، ولا شك أن التسويق الرقمي يختلف عن الأساليب التقليدية للتسويق وذلك لأنه يتم من خلاله استخدام قنوات وطرق تمكّن المؤسسة من تحليل الحملات التسويقية وتحديد الاستراتيجيات الفعالة والناجحة ضمن وقت قياسي. تركّز هذه الدورة التدريبية على أساسيات التسويق الرقمي الحديث الذي يتطلّب اكتساب مفاهيم وأدوات تساعدك على إنشاء وتوزيع وترويج وتسعير المنتجات والخدمات.


الفئات المستهدفة:

تستهدف هذه الدورة التدريبية خبراء التسويق والتواصل الذين يرغبون في اكتساب معرفة أعمق بمبادئ التسويق الرقمي ووسائل التواصل الاجتماعي وآخر التوجهات في الإدارة التسويقية. كما تستهدف الدورة أيضاً المدراء المسؤولين عن تطوير وتنفيذ البرامج التسويقية لشركاتهم وجميع المهنيين الذين يعملون في مجال التسويق والتواصل ومن يسعون لتعميق معرفتهم بأفضل الممارسات في هذا المجال.

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