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    • What is the Meaning of CRM?
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    • CRM Strategy
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    • Why the Customer is Most Important?
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    • The Concept of Customer Service and its Development
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    • Types of Relationships
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    • Circle of Trust
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    • Communication
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    • Communication Model
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    • Types of Characters
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    • Marketing and relationships
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    • Selling and Relationships
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    • Conclusion
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    • Assessment
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